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Archived from overdigital.net · View original URL · Published Aug 11, 2012 · Browse all archived posts →
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NBCU Research Guru Alan Wurtzel Shares the 3 Surprises of the London Olympics

Alan Wurtzel, President of Research and Media Development at NBC Universal, shares the 3 surprises of the London Olympics. #1 - Primetime London beats Beijing 12 out of 13 nights, averaging 32.6 million viewers so far #2 - People who knew the results were more likely to watch pri

NBCU Research Guru Alan Wurtzel Shares the 3 Surprises of the London Olympics

Alan Wurtzel, President of Research and Media Development at NBC Universal, shares the 3 surprises of the London Olympics.

#1 - Primetime London beats Beijing 12 out of 13 nights, averaging 32.6 million viewers so far

#2 - People who knew the results were more likely to watch prime time

#3 - Digital use breaks records: more than 45 million live streams so far vs. 14 million for all of Beijing

[iframe width="560" height="315" src="http://www.youtube.com/embed/9Meu3VlpS2k" frameborder="0" allowfullscreen /]

Impressive.

#Devices#Live Video#Video

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