Some amazing statistics are available in the official NBCU press release - the NBC Olympics Live Extra application is believed to be the most downloaded "event- specific" App in Apple store history.
The London Olympics has averaged 31.1 million viewers in primetime, and a household rating of 17.5, making it the most-watched and highest-rated (tying Seoul 1988) non-U.S. Summer Olympics since the Montreal Olympics in 1976.
LONDON OLYMPICS IS MOST-WATCHED NON-U.S. SUMMER GAMES IN 36 YEARS:
The London Olympics has averaged 31.1 million viewers in primetime, and a household rating of 17.5, making it the most-watched and highest-rated (tying Seoul 1988) non-U.S. Summer Olympics since the Montreal Olympics in 1976.
CLOSING CEREMONY IS MOST-WATCHED AND HIGHEST-RATED IN 36 YEARS:
Last night’s Closing Ceremony on NBC averaged 31.0 million viewers, the most-watched Closing Ceremony for a non-U.S. Summer Olympics in 36 years. The 31.0 million viewers is 12% more than the Closing Ceremony for Beijing (27.8 million) and 58% more than Athens (19.6 million).
MOBILE/TABLET APPS
- The NBC Olympics Live Extra and NBC Olympics Apps were downloaded more than 8 million times
- The NBC Olympics Live Extra is believed to be the most downloaded "event- specific" App in Apple store history
- 63% of live streams were viewed on the web, 37% in the Live Extra App
- 70% of total video streams were viewed on the web, 30% in the two Apps
TV EVERYWHERE
- Cable, satellite, and telco customers have verified 9.9 million devices either on NBCOlympics.com or on the _NBC Olympics Live Extra_ app. This is believed to be the most device verifications ever for a single event in TV Everywhere history.
- There are approximately 100 million cable, satellite and telco homes in the U.S.
UNIQUE USERS
**London 2012 ** Beijing 2008
NBCOlympics.com computer 57.1 million 51.8 million
**NBCOlympics.com mobile website ** 10.1 million 6.5 million
NBC Olympics Live Extra** app** 11.2 million NA
NBC Olympics** app** 3.7 million NA
Very impressive numbers.
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