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Archived from overdigital.net · View original URL · Published Jan 8, 2013 · Browse all archived posts →
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Adobe's Steve Allison on Multi-Screen and Consumer Experience

Steve answers some crucial questions at AdMonsters Screens in this interview. "What are the biggest opportunities and challenges in this multi-screen world", and "How are you driving consumer engagements across platforms?" Most importantly, he answers, you have "to respect the so

Steve answers some crucial questions at AdMonsters Screens in this interview.

"What are the biggest opportunities and challenges in this multi-screen world", and "How are you driving consumer engagements across platforms?"

Most importantly, he answers, you have "to respect the soul of the device". Read more on Adobe's Digital Media Blog.

#Online Video#Project Primetime#streaming

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